Sanitary Napkin comes under Nonwoven fabrics which as a whole come under technical textile. Technical textiles are defined as textile materials and products used primarily for their technical performance and functional properties rather than their aesthetic or decorative characteristics. Some example of technical textile is as follows:
Woven Fabrics - Filtration, Flexible Bulk Containers, Conveyor belts, luggage, carpet and carpet backing, PVC coating, protective clothing etc
Knitted fabrics- Luggage, Fishing nets, Shoe components, Cleaning cloths, Filtration, Protective clothing.
Non-woven’s - Diapers & Sanitary Napkins, Pollution Control and other Air & liquid filtration, Garment Interlinings & Wadding’s, Geotextiles etc.
Thus Sanitary Napkin comes under Nonwoven fabrics which as a whole come under technical textile.
According to “India Feminine Hygiene Market Outlook, 2021”, sanitary napkins are the most popular product type in India with more than 80% market share in the feminine hygiene market. Feminine hygiene products have seen a stable growth in the last five years.
The Indian sanitary napkin market reached a value of nearly US$ 414 Million in 2016, the market is expected to reach a value of around US$ 596 Million by 2022, growing at a CAGR of more than 6% during 2017-2022. Revenue in the Feminine Hygiene segment amounts to US$98m in 2018. The market is expected to grow annually by 7.0% (CAGR 2018-2021).
The thickness and size of napkin varies in all the variants, and ultra thin sanitary napkins are greatly accepted among urban girls. However, the category showcases the low penetration and low consumption level in India. Pantyliner and tampon are the comparatively new categories for Indian women consumers, where the consumption level for these products is quite low.
Few Indian major players are as under:
· Carewell Hygiene Products Ltd.
· Centron Industrial Alliance Ltd.
· Diapers India Ltd.
· Godrej Hygiene Products Ltd.
· Gufic Biosciences Ltd.
· Johnson & Johnson Pvt. Ltd.
· Kimberly Clark Lever Pvt. Ltd.