Production of Plastic Toys. Most Profitable Kids Toys Industry to Start.
The toys developed in their current form in the early years of the 20th century and have remained consistently popular with children throughout. Different fads have caused specific toys to surge in popularity among adults and collectors from cloth with a deep luxurious pile.
Toys and games have the potential to help improve children’s, and even adults’, cognition, imagination, creativity, and problem-solving skills. The Toys & Games segment is propelled by an increase in market.
Processing characteristics and processing technology of plastic toy molds
Based on above toy product design and plastic mould design requirements, toy molds in its processing characteristics and processing technology are also more complex and special than other molds. It must have a special processing technology to ensure. The following focuses on the processing characteristics and processing techniques of several toy molds:
Simulation surface processing technology
Simulation surface processing technology
For mold processing with simulation requirements, it is difficult to meet requirements by general conventional machining methods. It is also very difficult to manually engrave, and it is easy to get out of shape. Therefore, there are several special processes to meet processing of cavity surface of simulated surface.
1, Cavity surface chemical etching process: It can process various patterns, such as various patterns, imitation leather lines, and imitation wood grain and so on.
2, Electroforming process: It is characterized by being faithful to the original shape.
Generally, there are two kinds of processing methods:
1, directly electroforming after being processed by physical object, and mold cavity is set by electroforming;
2, electroformed with same copper electrode as real object, and then set copper electrode as mold cavity.
Contouring process
Since toy has an irregular shape, it is often necessary to use profiling during processing of mold. Following profiling processes are commonly used:
1, Directly process convex and concave molds with ratio of After sample with ratio of is processed, as a master, convex and concave cavity are directly processed on the copy milling according to the ratio. It is suitable for processing large, medium and less demanding cavities.
2, profiling process of Magnifying and reducing through making a profiling by enlarging sample several times. Proportioning several times to make a profiling, then profiling is reduced according to original scale during profiling process to obtain convex and concave die. It is more suitable for cavity machining of medium, small and complex fine patterns.
3, after shape of electric spark of EDM is machined, electrode spark formed by profiling is used to machine convex and concave mold cavity. It is often used for processing of concave mold.
4, Three-dimensional profiling process of CNC programming: It is common in CNC programming with character of high processing precision.
Precision casting method forming convex and concave molds
It is often used in the manufacture of hollow molds, and is generally suitable for large and medium-sized molds with complex shapes but low precision requirements. Common casting methods include: high temperature casting such as cast steel and cast copper. It is suitable for large and medium plastic toy molds; medium temperature casting including cast aluminum, cast zinc alloy and suitable for medium and small plastic toy molds; low temperature casting generally suitable for small pattern cavity. However, disadvantages of these casting processes are large deformation, low precision, large error, and need to be reworked frequently.
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EDM Process
EDM process is one of the most commonly used processes in toy mold processing.
Effective polishing method for cavity surface
In the toy mold, surface polishing is a very important work after plastic mould design, and polishing workload even accounts for more than 50% of entire molding cycle. How to achieve polishing requirements quickly and efficiently is a goal pursued by mold processing in plastic moulding factory. In particular toy mold has a small and deep cavity and it is difficult to polish. Although there are many electric polishing tools and other polishing techniques, manual polishing still plays a leading role at present. In order to achieve a good polishing effect, it is necessary to train a good quality polisher, have a strict polishing procedure, and combine advanced polishing materials.
Market Outlook
The Indian toys market was worth US$ 1.75 Billion in 2019. The existence of toys in India dates back to the Indus Valley Civilization around five thousand years ago. The earliest toys included whistles shaped like birds, toy monkeys which could slide down a string and small carts which were made from materials found in nature such as sticks, clay and rocks. In recent years, the advent of advanced technology and machinery has encouraged manufacturers to produce modern and innovative toys. Looking forward, the Indian toys market to exhibit strong growth during 2020-2025.
India is witnessing a major shift in spending pattern. The consumers are now preferring buying battery operated and innovative electronic toys instead of traditional ones. The availability of variety of products with the presence of both domestic and international manufacturers is also contributing to the increase in demand for baby toys. The price range also varies from low to high and thus each strata of society gets to choose suitable toys under their budget.
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There are a large variety of toys currently available in the market. The diverse product category ranges from traditional plush toys, construction and building toys, dolls, board games and puzzles to high-end electronic toys, educational toys, ride-ones, etc. There are toys which are domestically produced by small, medium and large manufactures and also those that are produced from renowned international brands. Each toy category has inexpensive and high-end versions.
Views on recent moves by the Indian Government
The India government has recently announced a stricter quality testing for imported toys and also considering imposing further curbs, making toys a part of the restricted list. It is also looking to increasing the import duty further by 60%, over the 100% that was already increased in the earlier budgets.
While it’s a welcome move to have stricter quality control in place because it would mean that the unbranded cheaper toys would find it difficult to make its way into the market and branded safer toys will have a larger play. This move could put India at part with the larger toy consuming markets like US, UK, Canada and Australia along with other top European countries, where most of the toys are branded and safe.
However, with import duty increase, a measure that the government of India expects to help in local manufacturing of toys, appears like a move coming from a lack of understanding of the industry dynamics.
To promote local manufacturing, incentivizing manufacturing would be a much bigger invitation for international toy manufactures to set up shop in India and export to worldwide markets, rather than making it difficult to import. Simply because, most of the brands and entertainment properties that the toys are based on, are owned outside of India, and at least a Speciality toy store in the organized sector like Hamleys or Toys “R” Us will continue to be merchandised over 90% with toys into the country, as India is one of the smallest consumption markets for branded toys globally and it would only make commercial sense for big global toy companies to set up a manufacturing facility for export rather than for domestic consumption.
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Increasing import duties could only make branded safe toys more expensive and turning consumers to cheaper Indian made toys which aren’t of as high quality as international branded toys as of today. This measure means that the small Indian toy traders and retailers, apart from Indian corporates like Reliance who have significant play in toys will be severely impacted. A move that would not go down well with the traders’ associations that form a large voting base for the government. In any case with the current 20% duty, freight and tax rates, the branded toys are priced at least 2X, if not more, as compared to locally made toys for the same box size. So, by no means a threat to local manufacturing.
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Moreover, making licensed, high quality international brands available in India continues to be a challenge due to tough Import norms and the recent increase in import duty. As a result, small businesses, who wish to legitimately license and sell these products suffer, while low quality, low cost Chinese toys continue to flood the market.
Key players
Mega Bloks, Magformers, Haba, People, Melissa&Doug, B.Toys, Funskool, Lego, Mattel, Hasbro
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