The Word "PAPAD" is quite familiar with Indians. Papad is a common Indian food normally taken with meals. Some people take it along with tea also. It is a food which is liked by people of all states, people doing all type of occupations. It is well within the reach of common people. Papad can be exported to other countries and can earn valuable foreign exchange as people in other countries have also taken interest in this food item. Some time before papads were made at home by the ladies and most of them know the process of making them. At present also some of the housewives are making these, but their number has decreased considerably. However, they used to make them for their captive uses only. Whereas modern ladies don't want to take trouble of making them at homes because of a number of reasons as follows: They are not free as ladies have also started working in offices like men, they don't have ample space in their houses for making them, fresh papads are available in the market (all types), they have become sophisticated and don't want to make them in their homes. Papad's are of different types i.e. made from urad dal, potatoes, rice etc. However, process of making all of them is very simple and absolutely identifical except the formulations which may change according to one's taste. Papad's may be made by using red or black pappers and their quantities may also be altered to make the product strong or light in chilly. Normally papads are made round in shape and are thin like paper. All sizes and types of papads are available in the market and can be manufactured also under one shed with almost the same plant and machineries. Papads are largely consumed by Marwadi's. There are people who like them so much that they don't enjoy the meal unless and until papad is also served along with it. However, mostly it is eaten by frying in ghee or oil. Raw papad is quit flexible and don't crack when twisted and turned many times. After roasting and drying raw papad, becomes crisp and produces sound when eaten. it is also very tasty. USES & APPLICATION They are available in both red and black papad and with different formulations, thus cater to the taste of various people. They do not take much time in roasting and frying and is a sort of ready to eat food. The papad bariyan are not only consumed in houses but also these are consumed in notches, restaurants, Dhabas also the people who are going to Picnic, meals etc. They also eat these by scating in gardens parks etc. MARKET SURVEY A typical, average middle class Indian family did not have a standard breakfast on a regular basis like its Western counterpart. Those who did have breakfast consumed milk, snacks, bread, butter, jam or local food preparations like dalia idlies, parathas and the like as convenient..Estimated at a modest Rs 2.5 bn, the market includes cornflakes, muesli, pancakes, oatmeal and porridge. It is growing fast not only because of macro factors, such as acceptance of packaged food and rising household incomes but also because companies have become innovative. The market is estimated to be growing annually up to 30%, and with modern retail providing new recipes of the contemporary products, Indian and Western, a strong wave of growth is anticipated. The biggest snacks company in the country, FritoLay, a division of PepsiCo India Holdings, has already entered the breakfast cereal segment in a big way. The company introduced its high-fibre breakfast cereal, Quaker Oats, and is working on variants and flavours in this range. The instant noodle market estimated to be valued at Rs 5.5 bn and growing at 15%, has some major players, such as Nestle, Indo Nissan Foods, International Best foods. The Wai Wai brand of soup-based instant noodles of Nepal Thai Foods of the Chaudhary group had entered into a technical collaboration with the CG Foods India, a subsidiary of the USD 300 mn Cinnovation group, and invested Rs 400 mn in the manufacturing facilities in Uttarakhand and Sikkim. Wai Wai claimed over 50% market share in West Bengal and North East and around 16% countrywide. The overall size of the snack food market is estimated at Rs 45 to Rs 50 bn. The market is reported to be growing at 7 to 8 % annually. The organized snacks category is sub-divided into the traditional segment (bhujia, chanachur and the like), Western segment (potato chips, cheese balls etc.) and the newly established finger snacks segment, which is an adaptation of traditional offerings in the western format. In the Rs 19 bn branded (organised) snacks market, constituting over 40% of the market by value, Frito-Lay is estimated to command a market share of 45%, followed by Haldiram at 27% and ITC at 16%. The branded snacks market accounted for 16% by value and 12% by volume sales in 2007. According to a projection by Euromonitor International, the branded snacks market is growing at a compounded annual growth rate of 14% and reached a value of Rs 35 bn in 2012. PRESENT MANUFACTURERS Bikaji Marketing Ltd. Desai Brothers Ltd. Empire Spices & Foods Ltd. Madhur Industries Ltd. R C L Foods Ltd. Shri Mahila Griha Udyog Lijjat Papad Sunrise Spices Ltd.
