TABLE OF CONTENTS
1. OVERVIEW
1.1 Classification of the Industry
2. OPPORTUNITIES & CHALLENGES
2.1 Opportunities
2.1.1 Rising Urbanization
2.1.2 Growing Female Population
2.1.3 Rising Disposable Incomes
2.1.4 Rising Awareness & Literacy Levels
2.1.5 Government Initiatives
2.2 Challenges
2.2.1 Feminine Hygiene: A Taboo
2.2.2 Waste Disposal
3. MARKET POTENTIAL
3.1 Demand Analysis
3.2 Foreign Trade
3.2.1 Exports
3.2.2 Imports
3.3 New Entrants
4. KEY PLAYER INFORMATION
4.1 Key Player Profiles
4.1.1 Johnson & Johnson Ltd
4.1.2 Procter & Gamble Hygiene and Healthcare Ltd
4.1.3 Kimberly Clark Lever Ltd
4.2 Herfindahl-Hirschman Index- Market Share Index
4.3 Johnson & Johnson Ltd Vs P&G Hygiene and Healthcare Ltd (PGHHL) - A Comparison
4.3.1 Company Snapshot
4.3.2 Segmental Sales Comparison
5. PEER GROUP FINANCIALS
5.1 Contact Information
5.1.1 Registered Office Address
5.1.2 Director’s Name
5.2 Key Financials
5.2.1 Plant Locations
5.2.2 Product Capacity & Sales
5.2.3 Raw Material Consumption
5.3 Financial Comparison
5.3.1 Assets
5.3.2 Liabilities
5.3.3 Growth in Assets & Liabilities
5.3.4 Structure of Assets & Liabilities
5.3.5 Income & Expenditure
5.3.6 Growth in Income & Expenditure
5.3.7 Cash Flow
5.3.8 Liquidity Ratios
5.3.9 Profitability Ratios
5.3.10 Return Ratios
5.3.11 Working Capital & Turnover Ratios
6. OUTLOOK
7. ABOUT NPCS
8. DISCLAIMER

LIST OF FIGURES & TABLES
Figure 1 Region Wise Consumption of Sanitary Napkins in India
Figure 2 Indian Sanitary Napkin Industry- Segmentation
Figure 3 Technical Textile Industry- Segmentation
Figure 4 Consumption Pattern of Sanitary Napkins in India
Figure 5 Indian Population Distribution Over Various Census Periods
Figure 6 Urban Population Composition of India (2001-11, %)
Figure 7 Female Population Statistics (2001-11, In Millions)
Figure 8 India's Annual Per Capita Income (2008-13, In INR)
Figure 9 Indian Middle Class Population (Current-2026)
Figure 10 Female Literacy Rate in India (%)
Figure 11 Male & Female Literacy Rates in India (2001-11, %)
Figure 12 Indian Sanitary Napkin Industry- Market Size (2009-17, In INR Billions)
Figure 13 Women Population Distribution- Age Group 15-59 years (2010-17, In % of total women population)
Figure 14 Sanitary Napkin Consumption in India by 2017 (At Various Penetration Levels, In Million Pieces)
Figure 15 Sanitary Napkin Exports from India (2009-13, In INR Millions)
Figure 16 Sanitary Napkin Imports to India (2009-13, In INR Millions)
Figure 17 P&G Hygiene and Healthcare Ltd- Shareholding Pattern (June 2013)
Figure 18 Market Share of Key Players
Figure 19 Johnson & Johnson and PGHHL- Sanitary Napkin Brands
Figure 20 PGHHL- Total Sales & Segment Sales (2009-13, In INR Billions)
Figure 21 Johnson & Johnson Ltd- Total Sales & Segment Sales (2009-11, In INR Billions)
Figure 22 Johnson & Johnson Ltd and PGHHL- Feminine Hygiene Sales Contribution to Total Sales
Figure 23 Johnson & Johnson Ltd and PGHHL- Feminine Hygiene Sales Volume (In Million Pieces)
Figure 24 Johnson & Johnson Ltd and PGHHL- Feminine Hygiene Sales Volume (In Tonnes)


Table 1 Sanitary Napkin Consumption by 2017 at Various Penetration Levels
Table 2 Top Export Destinations of Sanitary Napkins
Table 3 Top Import Countries of Sanitary Napkin
Table 5 PGHHL- Plant Locations (June 2013)
Table 6 PGHHL- Financial Summary (2011-13, In INR Millions)
Table 7 Johnson & Johnson Ltd and PGHHL - General Information
Table 8 Johnson & Johnson Ltd and PGHHL- Feminine Hygiene Segment Sales Comparison (In INR Billions)
Table 9 Johnson & Johnson Ltd and PGHHL- Feminine Hygiene products Volume Comparison

1.     OVERVIEW

Sanitary Napkin comes under Nonwoven fabrics which as a whole come under technical textile sector. Sanitary napkins constitute a major chunk of the technical textile usage in Meditex segment.

Sanitary napkins have come a long way since their first forms as bandages. The invention of cellucotton in World War I lead to the invention of sanitary napkins. Kotex, manufactured by Kimberly-Clark, was the first incarnation of sanitary napkins after the war.      

The 1^ST sanitary napkins were in the form of a cotton wool or similar stringy rectangular structure, sheathed with an absorbent liner. The design of the sanitary napkins has also changed through the 1980's to today. Disposable sanitary napkins started to be available in the markets only around the year 1895.

Sanitary napkin market has huge potential in a country like India where feminine hygiene levels are reckoned to be appallingly low. A sanitary napkin is a product with a stable demand among its consumer group.

Figure 1 Region Wise Consumption of Sanitary Napkins in India

Source: Intecos-CIER

Figure 2 Indian Sanitary Napkin Industry- Segmentation

Source: Intecos – CIER

Indian sanitary napkin market which was once ruled by belted category has broken the trend and has paved way for Beltless napkins. Today beltless napkins capture ~75% of the total market.

Figure 3 Technical Textile Industry- Segmentation

1.1           Classification of the Industry

2.     OPPORTUNITIES & CHALLENGES

This segment of the report elaborates on the opportunities in India for the sanitary napkin market as well as factors restraining its growth.

2.1          Opportunities

2.1.1      Rising Urbanization

Rising level of urbanization in the nation will be one of the biggest opportunities for the sanitary napkin market in India. Urbanization often leads to improved standard of living coupled with significant changes in consumer preferences, lifestyles and thus spending patterns. Therefore, as more and more women starts occupying urban areas, the demand and consumption of sanitary napkins will see a surge.

The charts below illustrate the composition of urban population and consumption pattern of sanitary napkins in the nation.

Figure 4 Consumption Pattern of Sanitary Napkins in India

Source: Intecos-CIER

Figure 14 Sanitary Napkin Consumption in India by 2017 (At Various Penetration Levels, In Million Pieces)

Figure 15 Sanitary Napkin Exports from India (2009-13, In INR Millions)

Figure 16 Sanitary Napkin Imports to India (2009-13, In INR Millions)