Business Prospects of Manufacturing Wheat-Based Products in Punjab

Best Business Opportunities in Punjab

Punjab has been an undisputed leader in wheat procurement across the nation until 2019, become the leading contributor of wheat. The state outruns Madhya Pradesh in terms of wheat productivity, which is more by 52% per hectare. Punjab contributed about 127.12 lakh tons, which is about 33.27% of the total national production.

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The leading wheat-producing districts of Punjab are Ludhiana, Jalandhar, Bhatinda, Ludhiana, Sangrur, Mansa, Firozepur, Amritsar, Faridkot, Fatehgarh Sahib, Kapurthala, Patiala, and Rupnagar. Considering the large scale cultivation and production of wheat in the state, manufacturing various wheat-based products would prove to be a profitable prospective as outlined below:

Ø Packaged Whole Wheat flour: The packaged wheat flour broke the conventional practice of grinding wheat at localized chakki mills. It remained an urban trend with the urban market constituting 90% of the total market. Due to market penetration by several key market players, the rural market has also witnessed a steady rise in demand for packaged wheat flour in India.

It is a vital source of gluten protein that offers strength, elasticity, and texture to the dough and baked products. It contains carbohydrates, protein, and fiber. And several different minerals and vitamins like manganese, selenium, copper, phosphorous, and folate. The Indian market for packaged wheat flour is growing at a Compounded Annual Growth Rate (CAGR) of 21% and is approximated to reach INR 20,000 crores by the end of the current fiscal year (2020-21).

The skilled and expert team of NPCS with a well-articulated plan assures higher profits. We offer all the essential information as per the project requirements.

Ø Wheat bran: Also known as the ‘millers bran’, wheat bran is the hard outer layer of the wheat grain. It is an integral constituent of the whole wheat grain and is often left as a milling by-product in the manufacturing of refined grains. Wheat bran has applications across the medicinal, food & beverage, animal feed, pharmaceuticals, and cosmetic sector.

There is a huge market demand because of the consumer requirements considering its nutritional value, fibre content, and its affordability. Due to the increasing cardiovascular population and growing demand for animal feed, wheat bran has great potential in the Indian market. The market for wheat bran across the globe is estimated to grow at a CAGR of 4.5% in the estimated tenure between 2020-25.

Ø Semolina (Wheat rava): Semolina is coarse wheat flour. The demand for Semolina is growing because of the increase in the consumption of wheat products. It has high nutritional content and is a great choice for the health-conscious population. The productivity volume of Semolina accounted for about 268 thousand metric tonnes in the Indian market during the fiscal year 2020.

Ø Wheat flakes: Considering the changing life-styles, increasing incomes, globalization, the eating tendencies of the Indian consumers are also changing. Thus, Ready-to-eat (RTE) cereals such as wheat flakes are considered a healthy and less time-consuming alternative. As per a recent report, the Indian breakfast cereal market has been growing at a CAGR of 18% in the last 5 years.

Ø Macaroni products: In recent times, the demand for macaroni products such as Pasta has been gaining huge popularity amongst the younger populace due to expansion in food-service restaurants. The key market drivers facilitating the growth of the Indian macaroni market are urbanisation, improving lifestyles, high nutritional value, and rising demand for RTE products. The pasta market in India reached over 178 million dollars in the year 2017 and is estimated to rise at a CAGR of about 17% to account for 453 million dollars by the year 2024.

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Considering, wheat is cultivated on a large scale in Punjab, manufacturing various wheat-based products would be a viable business idea.

NPCS is one of the pioneering brands in the industrial domain offering integrated technical consultations. Having researched the market for, ‘Business Prospects of manufacturing Wheat-based products in Punjab’, executing the same would be a beneficial venture.

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